Paid Advertising: Social And Search is a program brought together by multiple instructors where 8 courses are put together in one program. It covers:
- Facebook Ads Targeting: This refers to the process of selecting specific audience segments to target with Facebook ads. Facebook offers a wide range of targeting options, including demographics, interests, behaviors, and more. Effective targeting can help businesses reach their ideal customers and increase the effectiveness of their advertising campaigns.
- Lead Generation with Facebook Ads: Lead generation with Facebook ads involves using Facebook’s advertising platform to capture contact information from potential customers. By creating ads that offer something of value, such as a free e-book or consultation, businesses can entice users to provide their contact details. These leads can then be used to build email lists, nurture relationships, and ultimately drive sales.
- Instagram Ads Fundamentals: Instagram Ads Fundamentals refer to the basic principles of advertising on the Instagram platform. Instagram is a highly visual platform, and effective ads need to be visually appealing, engaging, and relevant to the target audience. Instagram offers various ad formats, including image ads, video ads, carousel ads, and stories ads, each with its own strengths and best practices.
- Google Search Ads Fundamentals: Google Search Ads Fundamentals refer to the basic principles of advertising on Google’s search engine results pages (SERPs). Google Search Ads are text-based ads that appear at the top of search results for specific keywords. Effective search ads require keyword research, compelling ad copy, and effective landing pages to drive conversions.
- Google Analytics – Fundamentals: Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. Google Analytics Fundamentals covers the basics of setting up and using the tool to gain insights into website performance, user behavior, and marketing effectiveness. Topics include tracking website traffic, setting up conversion goals, and analyzing user behavior.
- Google Analytics – Advanced: Google Analytics Advanced covers more advanced topics related to using the tool to gain insights into website performance and marketing effectiveness. Topics include advanced segmentation, custom reports, e-commerce tracking, and attribution modeling.
- Creating High Converting Landing Pages: A landing page is a specific web page that is designed to capture leads or drive conversions. Creating High Converting Landing Pages involves designing landing pages that are visually appealing, easy to navigate, and optimized for conversion. Effective landing pages typically have a clear call to action, compelling headline, and relevant content that speaks directly to the target audience.
- Viral Marketing: 7 Secrets to Promote Any Product: Viral Marketing involves creating content or promotions that are designed to be shared widely across social media and other online platforms. Viral Marketing: 7 Secrets to Promote Any Product provides tips and strategies for creating viral marketing campaigns that can drive traffic, increase brand awareness, and boost sales. The secrets include understanding your audience, creating shareable content, leveraging influencers, and more.
The program offers valuable insights into the strategies and techniques used by top marketers who have spent over a billion dollars on these methods of marketing throughout their digital marketing careers.
The programs provide hands-on experiences, case studies, practical exercises, and quizzes to help you apply what you learned.
This is what students say about the courses:
“Highly recommended for anyone trying to make money from Facebook Ads. It has the basics and it has all the advanced tips.”
“Excellent course! I had used Instagram ads a few times and there was a lot of new information here that I didn’t know. The information on using Ads Manager and how to set up Split Testing was especially useful.”
“I enjoyed learning about Google Search ads. I knew very little about them and this class course helped!”
“Best Lessons For Google Analytics – Advanced”
“Absolutely crazy value for the money. I’ve learned some super, super useful tips and tricks in order to step up my landing page game. Great course!”
“This Course is really interesting and well done. Jon explain really well and I found the 7 Secrets really helpful. Great job and thank you for sharing.” Click here to learn the secrets to building viral ad campaigns that generate leads, increase revenue and skyrocket sales for any business.
Click here to start learning Paid Advertising.