Entrepreneurship ideas in action: Becoming an Entrepreneur is a guide meant to shed some light on what’s the easiest way to start a business at the lowest possible cost. They say: “All beginnings are hard”, and it’s true especially in the business world with everyone trying to become their own boss. Let’s have a look at what skills you need in order to be able to start your journey.
Entrepreneurship in Action: SEO
Probably the main skill you need for your business if you are starting on your own, small, and online. The reason for this is very simple. You can have the best product or service in the world at the most affordable price, but if people can’t find it on Google you would not be able to drive any sales. Good SEO would rank you and your product or service on the first page of Google which could generate great traffic on your website. But there are a few criteria that determine good results and those are:
- How to Find Your Target Audience
- How to Find Trending Topics
- How to Conduct Competitor Analyses
- How to Research Keywords for Your Product or Service
- How to Make Use of Your Keywords Properly
- How to Increase Dwell Time on Your Site With Internal Linking, and More.
Also, there is a secret ingredient to this which is not just keyword research, analyzing your competitors, finding good topics, or finding the right audience, but being able to write your content according to those data insights you found, is a game-changer. This is masterpiece SEO. This ensures that your content is relevant and appealing to customers and Google algorithm. SEO is the first step of Entrepreneurship ideas in action to become your own boss.
I asked ChatGPT
What is the percentage of people who search for something on Google and never look further than the first page?
Here is its answer: Historically, studies have shown that about 90% of users do not pass the first page of search results. This means that the first page, particularly the top few results, receives the majority of clicks and subsequent traffic. It’s important to note that search engine optimization (SEO) strategies often aim to improve a website’s ranking in search results, specifically targeting the first page, as it significantly increases the likelihood of attracting organic traffic.
In summary, SEO and writing your content according to it is the big gun, being able to rank on the first page in Google is what makes the difference. Remember that 90% is a massive amount of traffic, therefore proper use of the data insights that you collect from your research is what makes it or breaks it.
Building a website
Building your website in under an hour. Let’s assume you found the right niche, audience, and product or service it does not end up here this is just the second step you need to make. After doing all the heavy lifting to gather data to define your audience, now you need a place where you can offer your service or sell your product. So, you need a website, but how to determine what you need? This varies depending on what niche you chose to go for. For example, if you have chosen to start a blog where you can promote products you need a WordPress website.
Building a WordPress website is not rocket-science in fact, it’s very simple with the help of tools such as Elementor, and additional Plug-ins for just about anything you need.
Here is what you need to know to build one:
- How to Successfully Launch a Brand-New WordPress Website
- How to Get Noticed After Your Launch
- How to Select and Customize the Right Theme and Media to Achieve Your Site’s Goals
- How to Ensure That Your Website Is a Good Reflection of Your Brand Identity
- Search Engine Optimization Best Practices
- How to Create a Wireframe for Your Website’s Design
- How to Add Widgets to Your Site, and More.
WordPress is very reliable and trustworthy, I searched on Google about it: “How many WordPress websites are there?” here is the answer from Google: As of 2023, the number of websites using WordPress around the globe is 455 million. Considering that there are currently 1.4 billion total websites on the web, WordPress makes up for a very large portion of that amount.
Entrepreneurship in Action: Blogging
All right, that was what you need to know about the platform if you were to decide for blogging. But what is blogging indeed? What should you know before you start? There are a few things that determine good writing and good blogging overall. There are a few secret ingredients that make a blog post stand out, and these ingredients are:
- How to Tell Your Story
- How to Establish Your Brand Voice
- How You Can Repurpose Your Content
- How to Write to Your Audience
- How to Craft a Compelling, and Accurate Headline
- How to Outline Your Post
- How to Include a Call-To-Action Button in Your Content
- How to Include Images in Your Content
- How to Improve Your Website Traffic So People Can See Your Content
- How to Track Your Analyses, and Check for Improvement
- Be Able to Commit to a Specific Posting Frequency
These are the hacks of a good blog post, but why are these little hacks important you may ask. Here is the deal, if you can write an article in which you would apply these hacks combined with good SEO the chances of ranking the post on the first page of Google would be high. Good content combined with good SEO drives organic traffic to your website. This is important only for one reason, if you have good organic traffic you could spare some money on paid advertising. Beginners who don’t have a budget to invest could find this very useful, you will get in front of your audience without paying a penny for ads.
The last three bullet points can help more in terms of visibility, the last one is of course about posting consistency which is very important.
I asked ChatGPT
Which blogging niches are the most profitable?
Here is the answer:
• Personal Finance and Investing: A large audience is interested in managing their finances, saving their money, and investing them for the future. Blogging topics like budgeting, investing strategies, and saving money tips, can attract a large, and dedicated audience.
• Health and Fitness: Blogging about fitness exercises, healthy recipes, and weight loss can be very profitable. You can monetize through partnerships with different fitness brands, sponsored posts, selling workout plans, or promoting nutrition.
• Lifestyle and Fashion: Topics about lifestyle and fashion can be very lucrative. Blogging about fashion, beauty, home decoration, or travel can generate high income if you manage to partner up with luxurious bands and affiliate with their products. Affiliating luxurious brands means higher affiliating commissions hence, higher income.
• Technology and Gadgets: As new technologies emerge, there is a constant demand for information about Tech. Sometimes commissions for a laptop can reach up to $100, therefore reviewing devices such as laptops and gaming computers can be very lucrative.
• Food and Recipe Blogging: Blogging about food-related content, including recipes, cooking tips, and restaurant or hotel reviews are very popular. Remember that cooking recipes have a high Watch Time Retention on YouTube, I believe they should have a high dwell time on your website too.
I searched on Google
What’s the average income of a full-time blogger?
Here is the answer: On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. Then, I did some math for you $38,440 divided by 12 months equals $3203.33 dollars. This is how much you could make monthly typing on a keyboard, and hiding behind a laptop. The same goes for $51,906 divided by 12 months equals $4325.5 dollars. However, there are a lot of variables that’ll influence how much money you can make by full-time blogging.
Entrepreneurship Ideas in Action: Shopify Store
Starting an e-commerce business with Shopify can be daunting, especially if you’ve never attempted an entrepreneurial venture before. You can still build your store yourself, but if you have some money to invest, definitely I recommend you outsource this task. But what it takes to build a high-converting Shopify Store.
The fundamentals:
- How Stores on Shopify Operate and How to Manage Your Own Store and Clients Like a Pro
- How to Set and Customize Your Store Settings Such as General, Billing, Account, and Notification Settings
- Themes Apps and Store Customization
- What Are Product Basics
- What are Order Basics
- Why Blog Posts Are Important, How to Set Up Your Navigations for Optimal Success, and What Pages Are Most Vital to an E-Commerce Website
- Create an Engaging About Us Page
- Navigate Your Shopify Account’s Shipping, Legal, and Tax Settings
- How to Use SEO to Create Brand Awareness for Your Store
Advanced: Design A Store For Conversion
More than a million stores use the Shopify platform but it’s not as simple as designing a standard store and hoping to make sales. Now, you can design a Shopify store that is optimized for the ultimate user experience and that is geared to increase conversion. What you should know about it:
- How to Identify What Triggers Humans to Want to Make Purchases
- How to Optimize Powerful Call to Action (Ctas)
- Write a Compelling Copy on Your Site
- Apply Pro Strategies to Counter Cart Abandonment
- How to Practice Testing and Iteration to Maximize the Effect of Your Marketing Techniques
- How to Create Great Product Descriptions
- Expert Design Principle Techniques
I searched on Google about whether is it still worth it. How much can you earn? And, what are the margins of Shopify Stores?
Is dropshipping worth it in 2023?
“This depends on your ambitions and vision for your online shop, but essentially yes”.
How much does the average Shopify Store make per month?
“According to a survey of Shopify merchants by Shopify, the median monthly revenue of their stores was $2,900, while the top 10% of stores earned more than $11,000 per month”.
What is a good profit margin for Shopify?
“A good profit margin can vary depending on the type of business, but generally speaking, a 10-20% net profit margin is considered a good goal to strive for”.
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Entrepreneurship in Action: Amazon FBA
Have you ever wanted to sell a product to millions of people around the world? You can! And the great news is that Amazon’s Fulfilled-by-Amazon platform will do all the hard work for you. How easy does it sound to you? All you have to do is find a good supplier and a good product of course. The rest is taken care the number one selling platform. What do you need to know about an Amazon Store:
- How to Find the Best Product
- The Worst Categories (And Why Must Avoid Them!)
- The Best Categories to Focus Your Product Search On
- How to Calculate Profit Margin Estimate
- How to Research Competition for Our Product
- Why You Must Get Product Samples
- The Importance of Product Quality & Negotiating
- How to Create an Amazon Seller Account
- Select a Single FBA Warehouse
- Prepare to Send Your Amazon FBA Inventory
- How to Contact Amazon Seller Support
- How to Create a Coupon for Your Product
- How to Setup JumpSend Email Campaign
- Viral Launch Fundamentals
- Understanding Amazon PPC
- Understanding Amazon PPC Key Metrics & Terminology
- Understanding Campaigns, Adgroups, & Keywords Overview
I searched on Google
How much money do Amazon sellers make?
Here is the answer:
“45% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.
25% makes $25,000-$250,000/month, amounting to annual sales between $300,000 and $3,000,000.
17% of sellers make under $500/month in sales”.
I saw that 17% of sellers make under $500 then I thought to myself making under $500 in Amazon is not a good business, and I made another search on Google.
How many Amazon sellers are there in 2023?
The answer: Over 2.4 million sellers listed their products on Amazon as of 2023. And I believe this begs the question what’s 17% of 2.4 million? And the answer is 408,000 sellers make under 500 dollars.
To conclude, depending on your chosen niche you can decide for which platform to go for, Amazon, Shopify, or WordPress. This varies on your expertise, try to figure out what you are good at, and then pick the right platform. This is all I can recommend for the platforms, if you like to blog definitely a WordPress website, if you want to sell anything online I would definitely choose Amazon over Shopify as Shopify is dropshipping oriented whilst Amazon handles everything for you.
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Entrepreneurship Ideas in Action: Advertising
How hard is it to stand out in a crowded market and a competitive niche? What are the secrets of successful digital marketing campaigns? How to leverage data-driven insights for growth? Different advertising platforms offer different services. SEO organic traffic is free, advertising on social media platforms is not. How often do you see that SPONSORED mark on Facebook or Instagram? Anytime you see that on Facebook, someone paid for you to see that post. Paid advertising can make it or break it for you, in order to make it you have to do it the right way. Here is what topics you should know:
- How to Target Your Audience on Facebook and Instagram and Make the Most Out of Your Budget
- Lead Generation with Facebook Ads
- What are Instagram Ads Fundamentals
- Understanding Google Search Ads Fundamentals
- What are Google Analytics – Fundamentals
- Leveling up our skills with Google Analytics – Advanced
- How to Create High Converting Landing Pages if you don’t have WordPress website, Amazon Store, or Shopify Store
- How to Go Viral and Be Able to Sell or Promote Any Product
I asked ChatGPT
What is the cheapest paid advertising form in 2023?
The answer: One of the cheapest advertising forms is social media advertising, platforms like Facebook, Instagram, LinkedIn, and Twitter offer affordable advertising forms. With already well-defined large audiences they make it very easy to reach out to your audience at a very low cost.
To conclude, there are certain skills that determine if you will succeed online or not. If you are running low on budget to cover your upfront costs I highly recommend you start a website and promote something.
My website cost me only 35 Euros annually. It’s the easiest form to monetize your content and one of the easiest forms to make money online. Remember that you also need SEO, and content writing skills to start an affiliate business.
Other forms of making money online that I have covered like online sales require a much higher upfront cost. Remember that it will cost you money just to register an Amazon Seller Account same goes for Shopify. Previously, I brought the guide Mastering the Art of Side Hustle for Success next, I will bring you the guide where we will discuss some business ideas and how you can start your own entrepreneurial journey.
Until then, take care!