In this course created by Sarah Gordon you will learn how to optimize your website copy by mastering expert SEO copywriting skills.
Here is some of the content of this course:
- How Does Your Website Work For Your Business: highlights the importance of having a website that serves the needs of your business, whether it’s to attract new customers, showcase your products or services, or drive sales. This involves understanding your target audience, identifying the key features and functionalities that will make your website appealing and user-friendly, and monitoring its performance to ensure it’s meeting your business objectives.
- Should You Write For Search Engines Or People: addresses the ongoing debate about whether content creators should prioritize writing for search engines (using keywords and other optimization techniques) or for people (creating high-quality, engaging content that resonates with readers). The answer is that both are important, but striking the right balance between the two is key to achieving success.
- How Do You Make Sure Your Content Is Relevant: focuses on the importance of creating content that’s timely, valuable, and meaningful to your target audience. This involves conducting research, staying up-to-date with industry trends, and understanding the needs and preferences of your target audience.
- How Do You Find Trending Topics: is all about identifying popular, timely, and relevant topics that are likely to attract a lot of attention and engagement. This can involve monitoring social media trends, tracking news and current events, and using keyword research tools to identify popular search terms.
- How Do You Conduct Competitor Analysis: this involves researching and analyzing the strategies, tactics, and content of your competitors to gain insights into what’s working and what’s not. This can help you identify gaps in the market, identify new opportunities, and stay ahead of the competition.
- How Do You Research SEO Keywords: focuses on the importance of identifying and targeting the right keywords to improve your search engine rankings and drive traffic to your website. This involves using keyword research tools to identify relevant keywords, analyzing search volume and competition, and integrating keywords naturally into your content.
- What Does It Take To Write Like A Journalist: emphasizes the importance of creating high-quality, engaging content that tells a story, informs, and educates your audience. This involves developing strong research and writing skills, using compelling visuals, and incorporating quotes and expert opinions.
- Write with purpose: this reminds us that every piece of content should have a clear objective, whether it’s to inform, educate, entertain, or sell. By focusing on the purpose of your content and tailoring it to the needs and preferences of your audience, you can create content that resonates and drives results.
This course is for everyone Copywriters, Writers, Bloggers, E-commerce Websites, Business Owners, Content Marketers, Entrepreneurs, Freelancers, Digital Nomads, and so on.
The requirements for the course are as usual a will to learn, internet access, and any smart device.
There are students who did this course before you and here is what they say about it:
“Very informative & easy to understand. Highly recommended!”
“This course was very helpful to me and extremely interesting! Thank you Sarah, I wish to take more of your courses.”
“Clear, concise, and considered! A really helpful course that has given me plenty of new ideas and a plan of action for my website. It explained much of the jargon around SEO, making it feel more accessible and something I can tackle. I would certainly recommend this course to anyone unsure about how SEO and good copywriting can help them and their website.”
Click here to start learning SEO Copywriting.